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MITSUBISHI LOST IN EUROPE

A spokesman for the company also stated that the marque would reveal its European strategy “in a few weeks”, adding that “When it comes to further regional specifics, we will have to wait until MMC will announce our own mid-term plan to see where Europe fits (scope, volume, models, technology) within the new bigger alliance framework”Currently, Mitsubishi builds all the cars meant for the European market in Asia since the volume for the European Union is so small. This is why moving productions to the continent wouldn’t make sense- although Renault makes a van for Mitsubishi in France, specifically for sale in South-East Asia and Australia.

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