owned by NICE Holdings Co. based in South Korea, the company is known for pioneering the three-piece racing wheel since 1972. More recently it has been specializing its “Air Inside” Technology to increase air volume within ultra-low-profile tires. The tuning company also began supplying single lug nut wheels to NASCAR teams earlier this year. BBS was purchased by NICE in 2015 and currently employs 1,200 people including a large group in the US.