Monday, April 22, 2024
HomeNEW IN TOWNBMW a lifelong passion

BMW a lifelong passion

When we introduced BMW in Bangladesh, our potential customers were not aware of luxury cars with advanced safety features that were technically robust cars in terms of performance and comfort. Now customers are mostly aware of eco-friendly and fuel-efficient luxury cars. That customer preference has changed the concept of luxury cars now.The luxury car market is growing. Compare to ten years ago, the target group has grown as well. For the last decades, the GDP of Bangladesh has grown almost 7%, which is year on year. Purchasing power has increased too. I won’t surprise if more new brands decide to come into this market.

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