But it’s not just more trucks and vans that Farley wants to sell. As Farley prepares to takes over as chief executive on Oct. 1, he is betting Ford can transform its commercial vehicle business to generate recurring revenue through sales of services that take advantage of the software, data and connectivity in its F-Series pickup truck and Transit vans.“Think of it as a second F-150,” Farley told Reuters, referring to the U.S. automaker’s lucrative full-size truck business that generates $50 billion in annual revenue. “We have the F-150 everyone loves. There’s this other business out here that’s huge.” “Think of the data being more powerful than the fuel economy of the vehicle,” he added.Automakers like Ford have talked for a long time about generating post-sale revenue from connected vehicles, but they have struggled to deliver. As a result, Ford has been abandoned by growth-oriented investors, despite its lucrative F-series franchise.