Much like everything else, each carmaker builds their car differently. If you want a car that is boring but cheap to maintain, will go on for decades without any kind of care and still retain a decent resale value, buy a Toyota. If you like your car to be a little nippy at the cost of lower resale value and expensive parts, get a Honda. And if you are that narcissist that has more money than common sense, go pick up a Mazda. Overall, look up the pros and cons of all the brand and have a general plan of how you plan to use the car for the next five and what are you going to do with it after that.