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DATA HUB – FORECAST CONSUMER DEMAND

“We want to switch from gut-driven decisions to data-driven decisions,” said Kai Demtroder, vice president of data transformation at BMW. “We have a few hundred data scientists at BMW, but the aim is to make the data accessible to everyone” (Source: Automotive News).Since 2015, BMW and AWS have been working together and after tremendous hustle jointly developed the automaker’s data hub. Training and sessions took place to make sure around five thousand employees can make better use of AWS technology.

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