First, the Barvida has raised the issue of customer base. It claims that the country currently has an annual market size of 20,000 cars. Whether this total takes into account the sale of brand-new cars and other motor vehicles is not clear. The automobile plants already approved and to be approved might not produce only cars; they are likely to manufacture light vehicles like jeeps, microbus and minivans. This will be necessary for the sake of product diversity and in the interest of meeting the local demand for such vehicles. The Barvida argues that the local car manufacturers must compete with their foreign counterparts who by now have earned a reputation of developing quality vehicles. Here their argument has enough substance because emission-control standard matters. The association claims that even the Japanese reconditioned cars meet high Euro emission control standards which cars from other countries in the Asian neighbourhood do not. They at best follow Euro 2 or 3 standards. The issue of environmental pollution figures prominently here, particularly when the developed world is in a race for developing electric cars.